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The Gold attempted to utilize some of the goodwill established by the rival NFL's Denver Broncos by involving former Broncos players and coaches in the Gold organization. The Gold's original coach was Red Miller, who led the Broncos to their first-ever Super Bowl. He was fired in the middle of the season and replaced by popular ex-Broncos quarterback Craig Morton. Despite one of the toughest defenses in the league, a weak offense kept the Gold out of the playoffs in 1983. Blanding, however, was more satisfied with the fact that he actually turned a profit. Unwilling to join the other teams in reckless spending, however, Blanding sold the Gold to auto dealer Doug Spedding for $10 million. Blanding was reportedly the only USFL owner who made a return on his investment.
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