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The $125,000 budget for operations and promotions and quickly set up 14 billboards in the city advertising the return of hockey to Seattle. NHL veteran and former player-coach of the Victoria Cougars Bill Reay was hired to coach the new team, signing a three-year, $30,000 contract that gave him complete control over personnel decisions. Along with the new owners and coach came a new name for the team...the Seattle Americans.
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